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Finnair shifts focus away from Asia after Russian airspace closure

Finland’s national carrier Finnair, aims to change its focus away from Asia travel and lower the size of its operations, subject to Russian airspace closure.

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Finnair’s pre-pandemic profitability was based on providing quick connections between Asia and Europe through its Helsinki hub, that is, however, closed to European carriers at the moment due to the war in Ukraine.

“As a first step, the first response when we are reviewing our strategy on the back of the Russian airspace closure, we have pivoted our network to the west, and we are also increasing routes in Southeast Asia,” said Topi Manner, CEO of Finnair.

According to Manner, the airline plans to focus on the United States and Southeast Asia, particularly India and the Middle East.

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“We will need to resize the company when we review the strategy,” Manner said, adding that the new routes could not completely replace the lost Asian traffic.