Familymart plans to build on the success of its Convenience Wear clothing lines, aiming to double shelf-space dedicated to these basic apparel items.
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The Convenience Wear line, developed in collaboration with its Itochu parent, includes new colours in socks and t-shirts. The line will need an additional shelf in most of its stores and a dedicated shelf for socks alone in some stores. Familymart is also looking at more collaborations with well-known designers.
Sales have been brisk, with the branded lines selling three times more than generic clothing items also offered in Familymart stores. Convenience Wear has also proved something of a hit on social media, popular for their good quality as basic clothing items that look better than typical convenience store options. They also meet demand for low prices.
Familymart is expecting sales of the Convenience Wear range to increase 1.5 times in the current year.
(Source : Japan consuming)