In Markets

Ever Rich Duty Free partners with paper carving artist to celebrate CNY

Ever Rich Duty Free CNY

Ever Rich Duty Free has partnered with new-generation paper carving artist Cheng Ruohan to mark Lunar New Year at four airports.

SEE ALSO : Taiwan’s Ever Rich Duty Free extends online services to Songshan Airport

The company aims to offer “an extraordinary lively airport experience” for passengers through the use of limited-edition shopping bags, calligraphy events and New Year themed displays.

The Chinese New Year campaign underlines Ever Rich’s commitment to promoting art and culture through public facilities and products. Ever Rich said it collaborates every year with selected local artists in its mission to “make all Taiwan international airports extraordinary”.

Cheng-Ruohan has worked with government institutions to bring new looks to public facilities. With Ever Rich, his work features at Taipei Songshan Airport as well as at Taoyuan, Taichung and Kaohsiung airports.

A limited-edition Ever Rich-exclusive shopping bag was launched on 12th January and will be available until 12th February. Its design elements include the Ever Rich pre-order website, with astronauts as the main character, and features the airports’ shopping and customer services.

SEE ALSO : Taiwan’s Ever Rich Duty Free launches shuttle bus service in Taipei

The Ever Rich line-up also includes Lunar New Year photo points and decorations and calligraphy events with a souvenir beer glass, with a paper-cut pattern designed by Cheung-Rohan, for passengers.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead