On 21st December, JD Mall and INJOY Nanjing held a cooperation signing ceremony, announcing the launch of East China’s first JD Mall in Jiangbei New Area of Nanjing. It will be the second collaboration between JD and Chinese real estate company Excellence Group after the opening of a JD Mall in Changsha in November.
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Located in Jiangbei New Area, the first JD Mall in East China signals JD’s confidence in the consumption strength and development of that area. Relying on the influence of both JD Mall and Excellence Group, the project will promote the commercial upgrading of Jiangbei and contribute to the growth of Nanjing.
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JD Mall, an upgraded version of JD’s E-Space omni-channel retail experience store, initially debuted in Xi’an, Shaanxi province at the end of September 2021, and it accumulated a transaction volume of over 150 million within the first 7 days of operation.