Singapore-based electronics brand Dyson announced on April 4 the opening of two new Dyson Demo stores in Malaysia, as the company looks to expand its retail footprint across the nation.
SEE ALSO: Dyson opens first owner centre in Hong Kong
Located in Pavilion Kuala Lumpur and IOI City Mall, Putrajaya, respectively, the two new Demo stores are designed to showcase Dyson’s products to Malay locals, with demonstration zones and interactive displays, forming the focus of each store.
Upclose, the Dyson Demo store in Pavilion Kuala Lumpur has a dedicated space for in-house hair care, equipped with two styling stations. Unique to this store is a timeline wall showcasing the history of Dyson’s technologies.
Likewise, the Dyson Demo store in IOI City Mall is strategically located to connect with more Malaysians, said the brand, with more emphasis on healthier space solutions, including floorcare and air purification technologies.
Both stores boast a personalisation bar and a display wall of Dyson’s full range of hair care offerings, including the recently launched Dyson Airwrap multi-styler.
Founded in 1993 by James Dyson in the UK, Dyson currently operates in 28 territories around the world, with 318 Dyson Demo stores worldwide.
With the new store openings, Dyson Malaysia now operates ten stores nationally. The consumer electronics market in Malaysia is projected to be worth some USD 4.43 billion in 2028, according to Statista.