Retail in Asia

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‘Duty free shopping + cultural tourism’ – CDFG celebrates opening of extended Sanya Phoenix Airport shopping offer

China Duty Free Group (CDFG) celebrated the inauguration of the second phase of Sanya International Duty Free Complex at Sanya Phoenix International Airport.

The opening on 7 September underlines the world number one travel retailer’s determination to stimulate duty free consumption in Hainan in line with the accelerating development of the Hainan Free Trade Port.

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The new Sanya International Duty Free Complex phase forms part of the airport’s recently expanded international terminal, which started operations on 1 July.

The launch of this new phase also marked the 100th anniversary of China Travel Services. The connection is highly significant as CDFG emphasised it is cooperating closely with Hainan’s wider tourism sector to promote the concept of ‘duty free shopping + cultural tourism’ concept.

The 5,000-square-metre retail area embraces a wide range of duty free products across multiple categories including watches, accessories, luggage, perfume & cosmetics, sunglasses, imported wines & spirits, and consumer technology.

The offer features more than 300 global brands including several making their debut at the Sanya gateway such as IWC Schaffhausen, Piaget, Panerai, Chopard, Qeelin, Montblanc, Chloe, Ferragamo and others. More luxury labels will soon be unveiled, the company said.

Under the leadership of its parent company China Tourism Group, the travel retail giant said it has fully implemented a development strategy of “deep cultivation in Hainan”, seeking to attract consumers by “doing business in good faith and providing quality services”.

The ‘French luxury’ experience in Sanya

Vintage moments: The new retail zone features an extensive and elegantly merchandised premium wines and spirits offer. Source: CDFG

The company said the latest opening reflects its pledge to create a one-stop shopping, tourism and leisure destination, and to help Hainan’s emergence as an international tourism consumption centre.

To create an immersive retail experience, the commercial space features a combination of different design elements designed to encapsulate French style and flair. Each floor embraces a different theme with the store aesthetics offering shoppers multiple opportunities to take photos and selfies.

A new journey  

The burgeoning popularity of fragrances, including niche expressions, is reflected in this diverse offer. Source: CDFG

CDFG described the new retail zone as “a complete shopping experience”.

The sky lounge on the fourth floor features a unique reservation system to allow shoppers to enjoy a private space. It provides a sophisticated ambience, top-quality service and more personalised options, the company said.

‘Win-win cooperation’  

The shopping zone adopts a multilateral business model, integrating shopping and tourism. CDFG plans to showcase a wide array of scenic spots, renowned cultural destinations and more than 80 five-star hotels to help Hainan thrive as an international tourism and consumption destination.

The retail offer will further boost tourism consumption by featuring payment channels such as UnionPay, China Merchants Bank, China Guangfa Bank and Alipay.

Regular in-store promotional activities including giveaways, discounts, red envelopes, lucky draws and other exclusive shopping benefits will add to the allure, CDFG pledged.

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To increase footfall on the opening day, CDFG partnered with Juneyao Airlines, China Southern Airlines and other carriers with the launch to promote the shopping proposition across various platforms. The company will continue to provide regular social media updates detailing promotional campaigns and other in-store activities, reaching an estimated audience of more than 12 million people.