Duravit, an international manufacturer of designer bathrooms with over 200 years of history, launched a flagship store on JD on 26th March. The brand chose to debut its SensoWash® Starck f Shower Toilet in the Chinese market on JD to mark the new store’s opening.
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Thanks to booming home improvement demand in China, sales of Duravit in China increased by 20% YOY in 2020. China has become the No. 1 single market for Duravit, and the brand has seen robust sales growth.
JD’s high-quality consumers with strong consumption power are a perfect match for Duravit. Furthermore, JD’s professional home improvement and installation services are one of the reasons why Duravit chose to work with JD. JD’s nation-wide logistics network will also improve Duravit’s delivery efficiency to further meet consumers’ demands for fast delivery.
In addition to the SensoWash® Starck f Shower Toilet designed by prominent designer Philippe Starck, a French industrial architect and designer, Duravit will also bring its other best-sellers, such as integrated intelligent toilets, wall-mounted toilets, and bathroom furniture, to JD. Duravit has also integrated its WeChat mini-program with its flagship store on JD, making it possible for consumers to enjoy a seamless shopping experience.
“JD’s years of accumulation in retail, supply chain, and payments makes the online shopping experience more efficient and smooth, and can also help us to attract and target more consumers,” said Peter Bromberger, Duravit’s managing director China and vice president of Asia Pacific.
“We will work closely with JD to explore e-commerce, and provide consumers with comfortable, clean and ideal bathroom spaces,” continued Bromberger.
“JD’s efforts in providing high-end home improvement solutions align with Duravit’s focus to create a one-stop decoration solution for consumers. Both sides will work together create more exquisite bathroom improvement solutions for Chinese families,” said Chao He, general manager of JD Home and Lifestyle business.