In Markets

Dr. Bronner’s returns to Singapore

Lifestyle_Dr Bronner's Pure-Castile Liquid Soap

America’s top-selling natural soap brand, Dr. Bronner’s, announces the relaunch of its personal care products into Singapore with exclusive availability at Watsons, Singapore’s leading beauty, health, and wellness retailer.

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The cruelty-free brand is well-known for its iconic, multi-tasking soaps and its use of USDA-organic certified and fair trade certified ingredients for all of its major supply chains. With successful inroads into other Asian markets, including Japan, Korea, and China, Dr. Bronner’s is proud to include Southeast Asia in its international distribution.

“We are delighted to have our family’s 160-year legacy of soapmaking in the thriving Singapore marketplace,” said Michael Bronner, President of Dr. Bronner’s, who is also a fifth generation soapmaker of the Bronner family.

Source: Dr. Bronner’s

“This is an important milestone for our brand’s international ggrowth as we share our offerings, made with the highest integrity, to increasingly discerning consumers around the world who care about using products which are organic, sustainable, and are incredibly effective,” continued Michael.

For the Singapore market, the brand is releasing eight varieties of Dr. Bronner’s Pure-Castile Liquid Soaps, including Baby Unscented, and scented varieties infused with organic essential oils –Peppermint, Lavender, Tea Tree, Eucalyptus, Rose, Citrus Orange and Almond.

Five of these scents are also available as bar soaps alongside other personal care products, such as Dr. Bronner’s Organic Lip Balms, Dr. Bronner’s Lavender Organic Hand Sanitizer and Dr. Bronner’s All-One Peppermint Toothpaste.

All the products are cruelty-free and made with USDA-organic certified and fair trade certified ingredients. Other than its lip balms (containing sustainable beeswax), the rest of its products are also 100% vegan.

“We are thrilled to be the exclusive distributor and retailer of Dr. Bronner’s in Singapore, and as a forward-looking beauty, health, and wellness retailer, we are constantly seeking out brands like Dr.Bronner’s to continue adding greater value, convenience, and relevance to our consumers’ daily lifestyle needs,” said Ms. Irene Lau, General Manager of Watsons Singapore.

“We are confident that, besides the products’ quality and benefits, the empowering philosophy of Dr. Bronner’s on sustainability and eco-friendly values will resonate with our consumers who are passionate about such issues,” added Irene.

As part of its All-One philosophy, Dr. Bronner’s has created or partnered with fair trade and organic projects to build equitable supply chains for its natural oils sourced from small-scale farmers around the world – including Sri Lanka for coconut oil, Ghana for palm oil, Palestine and Israel for olive oil and India for mint oil. An estimated 10,000 people around the world benefit directly from Dr. Bronner’s fair trade projects.

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Created using natural oils without any synthetic ingredients, Dr. Bronner’s Pure-Castile Soaps are gentle and soft on the skin, suitable for use to cleanse face, body, hands, and even hair, producing excellent deep-cleansing properties while being completely non-comedogenic.



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