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Coach opens first Singapore concept store

Luxury house Coach has debuted a new Singapore concept store, marking the American company’s 80th birthday.

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Dubbed ‘Tomorrow’s Vintage’, the Singapore concept shop is located at 1 Teck Lim Road, in the vibrant Kreta Ayer district. The store serves as both a slice of Coach history and a pop-up shop for shoppers and is a first for Coach in Singapore in terms of store style and offering.

Celebrating Coach’s timeless style and commitment to a better-made future, the new Tomorrow’s Vintage store pays homage to Coach stores from the past and showcases bags from the New York-based brands archival collection. The collection boasts 36 bags and highlights the evolution of the brand’s bags, including iconic designs from Bonnie Cashin’s era such as the Ergo and the Cashin, and a selection of re-released Coach Originals bags.

Inside the canary yellow store, vintage televisions showcase films featuring Coach’s renowned leather restoration specialist Debi the Restorer, piloting Coach’s commitment to restoring, repurposing, and reimagining, as part of its heritage and future.

Visitors are also able to shop a limited-edition pop-up inside the concept store, thanks to the Coach craftsmanship bar. Here, a dedicated Coach-trained craftsman offers leather cleaning, monogramming services, and customisation options for customers wishing to participate.

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Finally, Tomorrow’s Vintage offers free bag customisation by Singaporean artist, Tiffany Lovage, and contemporary embroiderer, Zoey Wong. The duo will take up residency at the Craftmanship bar on distinct days: Lovage will be on-site from 21st to 22nd August and 3rd to 5th September to customise bags, while Wong will be personalising leather goods from 27th to 29th August and 10th to 12th September.

Tomorrow’s Vintage runs from 21st August to 12th September, 2021.