Retail in Asia


China launches its first “Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival”

GBA shopping festival

China kick-started its first “Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival” on 2nd September.

SEE ALSO : How can luxury brands leverage shopping events and local festivals on Tmall?

The shopping festival is a three-week online shopping event from 2nd – 22nd September that spans the Guangdong-Hong Hong-Macao Greater Bay Area to bolster emotional and commercial ties.

Guided by the Ministry of Commerce, the provincial government of Guangdong, and the liaison offices of the central government in Hong Kong and Macao special administrative regions, the festival involves more than 298,000 brands and 13 million items from a wide product range, with discounts and other preferential policies available.

As the main online platform provider for the event, the Chinese e-commerce giant Alibaba Group offers US$3.9 million worth of digital coupons to consumers during the festival through its retail platforms Taobao Marketplace and Tmall.

Alibaba, owner of the South China Morning Post, is joined by Phoenix Television, state-owned website and Guangzhou-based newspaper Southern Metropolitan Daily in promoting the three-week festival.

SEE ALSO : Shopping reinvented – the most influential megatrends

The festival came just in time for the celebration of Mid-Autumn Festival on 21st September and China’s National Day on 1st October.

The Guangdong-Hong Kong-Macao Greater Bay Area is one of the most economically vibrant regions in China. It is home to many of China’s outstanding homegrown companies and brands.

(Source: Xinhua)