Retail in Asia


Charlotte Tilbury makes Korean offline travel retail debut with Lotte Duty Free

Lotte Duty Free launched Charlotte Tilbury at the retailer’s flagship store in Myeong-dong, Seoul on 17th December, marking the British beauty brand’s offline store debut in Korean travel retail.

SEE ALSO: Charlotte Tilbury launches a virtual store

The brand was founded in 2013 by international makeup artist Charlotte Tilbury. Led by the popular colour line, Charlotte Tilbury has grown into a leading British and international beauty label during the intervening years.

Lotte Duty Free introduced Charlotte Tilbury in the Lotte Internet Duty Free Shop in June, a Korean travel retail first for the brand. Following the latest opening on the 12th floor of the Myeong-dong store, various Charlotte Tilbury products can now be found through online and offline channels.

Popular products include Charlotte’s Magic Cream, which makes the skin moist and shiny before makeup; the Pillow Talk Collection (said to be sold every two minutes worldwide), and Airbrush Flawless Foundation – used by actress and model Han So-hee in Korea – and the Walk of No Shame collection, which includes red bean-coloured lipsticks.

Source: The Moodie Davitt Report

Lotte Duty Free is strengthening its overseas cosmetics range and having added several international beauty brands this year. In April, it opened the Swiss luxury beauty brand Valmont for the first time in the Asian duty free channel. In June, it introduced Tatcha, marking the global duty free debut for the Japanese-inspired, Unilever-owned brand.

SEE ALSO: Charlotte Tilbury Beauty to launch in Korea

Lee Seung-guk, Head of Lotte Duty Free’s Product Division, said that the company believes demand for colour cosmetics will increase sharply during the “live with COVID” phase in Korea.