Changi Airport Group (CAG) has extended Shilla Travel Retail’s perfumes and cosmetics contract by four years from April 1, 2024 to March 31, 2028. The extension covers 22 outlets and spans over 7,700 square metres of retail space across Singapore Changi Airport’s four terminals.
Shilla was first awarded a six-year contract in 2014, and this was subsequently extended until 2024. CAG said: “With the Covid-19 pandemic having caused a global travel disruption, the tenancy extension will enable CAG and Shilla to seamlessly continue delivering a best-in-class beauty retail experience to customers as passenger traffic rebounds in Changi Airport.”
With the latest extension, Shilla will “invigorate the beauty offer” at Changi Airport by introducing 20 new brands, in addition to its current assortment of 130 brands.
Among them are new-to-Singapore brands Lancaster premium skincare, Rituals lifestyle and wellness products, regenerative skincare from Augustinus Bader, as well as homegrown brand Apripure that offers natural and clean skincare products.
Fragrances from prestigious French perfumery Maison Francis Kurkdjian and makeup brand Kylie Cosmetics by celebrity Kylie Jenner will also join the lineup.
CAG executive vice president, commercial, Lim Peck Hoon said: “Shilla was one of our steadfast partners that weathered the storm of the pandemic with us. We look forward to continuing our collaboration with them to elevate the beauty retail landscape in Changi Airport and capture new opportunities in a post-Covid era. We are confident that the latest extension will give Shilla a longer runway to unlock their full potential in providing an exceptional travel retail experience.”
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Highlights of Shilla’s tenure at the airport since 2014 include the world’s first airport beauty duplex store in Terminal 3 with the Shilla Beauty Loft, plus a walkthrough retail concept in Terminal 4 that integrated beauty and liquor categories (with different retail partners).
(Source: The Moodie Davitt Report)