Retail in Asia


Buccellati opens a flagship store in Tokyo

After its store opening in Korea, the Milanese high-end jewellery brand Buccellati opens the doors of its first Japanese flagship in Tokyo.

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Located in Namiki-dori Street in Ginza, the two-storey boutique has an imposing façade, characterised by the iconic vitrines. The entrance is topped with a glass decoration representing the Maison’s logo. Stepping in, the Maison’s architectural concept creates a luxury shopping atmosphere, and a staircase brings to the second floor, enhanced by a coral counter and a VIP room for private sales.

Source: Buccellati

Buccellati has been present in Japan since 1972, but with this new location, Buccellati will be located on a historical street for exclusive flagships stores of the main international luxury and fashion brands in a relaxed shopping atmosphere.

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Since its acquisition by Richemont in 2019, Buccellati has been undergoing an overhaul including brand communications, product development but also its retail network, with a focus on mono-brand boutiques, most of them directly operated.