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British golf fashion label Sounder launches in South Korea

British golf fashion label Sounder, which is the creation of Folk creative director Cathal McAteer and Urban Golf founder James Day, has signed an agreement with Modern Works, a fashion import and distribution company in South Korea.

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The new store is located in the Hannam region of the South Korean capital and is the first venue in a national rollout that will see several dedicated Sounder stores open across the country.

In addition to stocking Sounder’s full range of clothing, accessories and collaborations, Modern Works will also be creating a dedicated Korean website and local social media channels for the brand.

The World Golf Report 2021 ranks Korea as the third largest golf market in the world, and reports that Koreans spend more per capita on golf equipment and apparel than golfers in any other market.

Cathal McAteer, founder and creative director of Sounder, said: “Asia represents a huge market for golf, and we’re delighted to find a partner who shares our passion for the game. We’re looking forward to working with Modern Works to expand the Sounder community to golf lovers in South Korea and beyond.”

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Bart Kim, president and CEO of Modern Works, added: “The team at Sounder have an unrivalled pedigree in both golf and fashion. We’re excited to bring Sounder’s modern take on classic golf clothing and accessories to golfers in South Korea.”