Swiss luxury watchmaker Breitling and Oriental Watch Company have jointly opened Breitling’s brand new boutique on Queen’s Road Central in Central, Hong Kong.
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The new boutique’s décor features Breitling’s iconic design concept a contemporary urban interpretation of an industrial loft that offers customers a relaxed yet sophisticated ambiance to explore the brand’s revered collections. This décor style has been adopted in boutiques to maintain a consistent design concept for the luxury watch brand.
Besides the classic interior, unprecedented innovative Augmented Reality (AR) elements have been introduced in the boutique as a surprise for Breitling’s fans.
By endorsing interactive AR filters, this new boutique expands Breitling’s Air universe to a whole different level. When the customer walks in and points their smartphone camera at the brick wall with its Curtiss Warhawk graffiti, the AR trigger will be activated and an animated Curtiss Warhawk filter will appear on the user’s screen. The user can either save the video or photo or share it on social media platforms.
As most die-hard Breitling fans know, at the time that the famed P-40 Warhawk fighter plane was being built between 1938 and 1944, Breitling’s Huit Aviation Department was also making history with its ground-breaking onboard instruments for the RAF and other air forces. This filter’s design is designed to pay tribute to Breitling’s formidable aviation watch-making reputation in a futuristic fashion.
Breitling’s CEO Georges Kern said, “Hong Kong has been an increasingly important market for our brand and the Breitling Boutique, with its prestigious location in Central, achieves our goal of putting ourselves as close as possible to our customer base. I know that visitors will enjoy not only our loft-inspired design codes but also some of the great new watches that will be available there. And we know that people are going to love the Augmented Reality experience, which we are debuting at the new boutique.”
Mr. Dennis Yeung, Managing Director of Oriental Watch Holdings Limited said, “Renowned for the uniqueness of its products, Breitling has established a profound history over the past century, adhering to the traditional cornerstones but developing innovative concepts. The strategies of intertwining both traditional craftsmanship and innovation into its products go hand in hand with the Oriental Watch Company’s management philosophy. It is our great honour to open our first Breitling Boutique in this privileged location in Central. While commemorating our company’s 60th anniversary, this cooperation with Breitling marks another significant milestone in our company’s history. With strong watch retailing experience and a devoted team, we are confident that we can to continue to provide the best services and products for our honourable customers.”
Spanning over 858 square feet, the new store is located at Entertainment Building in the heart of the city’s financial district – Central, which is undoubtedly the perfect precinct for Breitling’s fans to indulge in a high-quality shopping experience.
A carefully selected blend of materials, colours, textures, and patterns contributes to the contemporary, comfortable urban loft vibe. The mid-twentieth-century industrial elements including a brick wall adorned with an illuminated Breitling logo, the American walnut wooden floor, the vintage strap showcase cabinet, brass and metal design accents and rich leathers create a consistent modern-retro ambiance bringing to life the ultra-cool world of Breitling.
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Exquisite timepieces on display include the Superocean Heritage ’57 Capsule Collection representing the sea universe for all the passionate surfers and sports lovers; the Navitimer Automatic 35 in the Air universe designed for the cosmopolitan woman, and last but not least, the one-of-a-kind Avenger Automatic GMT 45 Night Mission Limited Edition in Breitling’s Land universe, designed especially for people of action, purpose, and style.