Retail in Asia


Bluebell Group expands its beauty category in Taiwan with KORRES

Bluebell Group, Asia’s leading omnichannel brand partner and operator, announced its partnership with KORRES, the globally renowned Greek natural beauty brand, as part of the brand’s global expansion and focus on mono-brand retail stores.

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The partnership kicked off with the opening of KORRES’s first store in Taipei at the Zhongxiao Sogo department store on 1st September and a few days later, a second counter was opened at Mitsukoshi A11 Xinyi Place, as well as its own local e-commerce store.

Founded in 1996 by Giorgos Korres -a Pharmacist- and Lena Korres -a Chemical Engineer-, KORRES is inspired by their homeland, nature, apothecary heritage, science and aesthetics. Born out of the oldest herbal-homeopathic apothecary of Greece and based on the deep knowledge of the more than 3,000 herbal remedies of the apothecary, KORRES has a clear purpose to create safe and clinically effective natural skincare products. This has been their springboard for pioneering the KORRES Full Circle process. From seed to skin and back, the brand takes full ownership and responsibility of every step of the process; from ethical sourcing of raw materials, supporting local farming communities and the zero-waste herb extraction to primary research, the discovery of natural actives, the advanced natural formulation, sustainable design and finally the reuse of packaging waste.

With an extensive portfolio of over 400 products ranging from multi-awarded breakthrough skincare, to indulging bodycare, colour-with-skincare-benefits and premium fragrances, KORRES enjoys presence in 30 markets and 11,000 points of sale, including the extensive network of 6,500 pharmacies in their homeland, Greece.

Source: KORRES







“We are delighted to be part of the KORRES brand expansion in Asia, and bring a complete natural beauty offer to Taiwan sophisticated consumers. This expansion marks an important milestone for the brand’s growth in Asia as a recognised beauty player, with its own standalone stores. According to a recent survey* we carried out in September across six Asian markets, Taiwanese consumers were the second largest group of consumers, after the Mainland Chinese, to lean towards a change in their consumption habits with regards to showing preference for natural products- 89% of them agreed that they would now prefer to buy brands who use natural ingredients,” commented Samy Redjeb, Managing Director, Bluebell Taiwan, Hong Kong and Macau. 

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“Bluebell Taiwan expertise, know-how and long-standing experience guarantees our promising entry into the Taiwan market. This is a milestone in the brand’s journey, in the context of our strategic expansion in the Asian market. We are inviting anyone who is looking for safe and effective natural beauty, for products that are good for the skin and the environment, identifying with our values, to join our Full Circle universe and enjoy the experience,” said KORRES founder Giorgios Korres.

“We are delighted for the strategic partnership with Bluebell for the market of Taiwan in the SEA region. We believe that it is the right partner to introduce the original seed to skin beauty brand KORRES in the market, bringing the alluring natural Greek beauty to life,” commented Panagiotis Drosos, Global Business Development Director, KORRES.

*Asia Lifestyle Consumer Profile, October 2021

Retail in Asia is part of the Bluebell Group.