Retail in Asia


Beauty retailer Bonnie & Clyde expands footprint in China

Bonnie&Clyde, China’s online and offline luxury beauty and lifestyle retailer owned by USHOPAL Group, has released their 2021 results, reinforcing their market leading position in the luxury beauty retail sector. 

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Galvanised by their strong growth, Bonnie&Clyde will double their retail presence to twelve locations in 2022, covering all the top luxury malls in East, Central, West and South China. New locations include luxury malls from Chengdu IFS, Changsha IFS, and Nanjing Deji. In addition, the company has signed a partnership with China duty-free group, CDF, to further expand in the travel retail sector in Beijing, Shanghai, Shenzhen, and Hainan.

In 2021, expanding to six stores across top tier malls, Bonnie&Clyde’s average ticket value exceeded RMB 8000 (US$ 1259), as luxury consumers sought out the luxe experiential shopping that is the hallmark of Bonnie&Clyde.

The brand is known among young customers in China for its omnichannel retail model with a ‘6+365’ license, which allows consumers to try out all cross-border products in-store, purchase online through Bonnie & Clyde’s mini-program, then receive the products within four hours in Shanghai.

Bonnie&Clyde also introduced to the China market several global brands including Japanese brand SUQQU, Natura Bissé, and Zaha Hadid Design, among others.

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In 2022, “We anticipate year-on-year growth in excess of 70 percent as we ramp up stores, digital communities, and increase assortment with clean, sustainable brands and partners. Also, consumer enhanced loyalty programs and in-store services, and improved last mile delivery experience. Bonnie&Clyde’s commitment to ongoing enhancements to our renowned luxe shopping experience to continue to serve our avid Gen Z and millennial shoppers who depend on Bonnie&Clyde for the ultimate curated beauty shopping experience,” said William Lau, CEO of Bonnie&Clyde.