Retail in Asia


Bang & Olufsen opens new store in Korea

On 12th April, global home entertainment brand, Bang & Olufsen announced the opening of its new flagship store in Seoul, South Korea. 

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Located in Gangnam-gu, Seoul, the new flagship spans 419 square metres and includes an A/S center. It is Asia’s largest and one of the global top five sizes in Bang & Olufsen’s store portfolio.

The brand will showcase hands-on spaces and special services for  Korean customers through this new opening. It provides  services such as product experience, purchase consultation, and A/S as well as exhibits all Bang & Olufsen’s products released in Korea.

It is also the first Asian store to offer the ‘Bang & Olufsen Bespoke Program’. Seoul flagship store will test-run a customization service for the first time in Asia, which lets customers make their own special products by combining colors and materials of products such as Bang & Olufsen TV and loudspeakers according to their preferences. 

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The store boasts an area where limited editions created in collaboration with luxury fashion & lifestyle brands such as Berluti and Rimowa will be displayed as well as a coffee bar.