American apparel and accessories brand Banana Republic announced on 17th March that its distribution partner, True Alliance, has launched the brand in Australia. Australians now have access to a full assortment of Banana Republic’s ready to wear designs inspired by the brand’s explorer spirit.
SEE ALSO: Retykle opens pop-up in Singapore
Launching on BananaRepublicAustralia.com.au and DavidJones.com, the Banana Republic Autumn/Winter 2021 collection is now available to shop online throughout the country. In addition, Banana Republic is available at select David Jones stores in Australia, offering customers the opportunity to engage with the brand in person for the first time within this market.
“We are excited to grow the Banana Republic business in Australia through our partner-based model. Partnering with regional experts like True Alliance allows us to amplify and deliver our relevant, purpose-driven brands to new and existing customers around the globe. We believe that Banana Republic’s explorer spirit will truly resonate in this market, and we are confident that our omni-channel approach will meet the customer where they are,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc.
SEE ALSO: Workman to open in Ginza
“We have long admired Banana Republic’s spirit of aspiration and adventure, including the brand’s unique ability to infuse its explorer spirit with urban attire,” said Gabriel Bastien-Dietrich, True Alliance, Gap & Banana Republic Brand Manager. “Its authentic style, wearability and extraordinary quality still amazes me every time I wear the brand. Banana Republic is the perfect fit for the Australian market, and we simply can’t wait to share it with our customers.”