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Bally to open new Sydney store


Swiss luxury brand Bally has plans to open a new store in Sydney, moving from its previous Pitt Street premises.

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Set to open at 388 George Street, the store fronts King Street and will cover 406 square metres of retail space inside a five level recently refurbished commercial and retail building, in the middle of Sydney city. The European high-end brand has signed an eight-year lease for the store, with the retail fit out to commence in mid-2021, according to Shopping Centre News.

Redeveloped by Brookfield Properties and Oxford Investa Property Partners in 2020 as part of a US$151 million transformation, 388 George Street is fast becoming known as the Sydney CBD’s latest luxury fashion destination.

Bally will join Sydney’s first Locali by Romeo’s food market. Attached to independent grocery store Romeo’s, Locali by Romeo’s is part food hall, part walk-in cheese room,
delicatessen, eatery, cafe and supermarket in one, helping the site cement itself as a new luxury destination.

In addition to the commercial floors, the 388 George Street also boasts a rooftop bar and flagship retail stores.

“We are delighted to see 388 George Street become an anchor point for the city’s newest luxury retail precinct,” said Danny Poljak, Executive Vice President & Co-Head of Brookfield Properties.

“Bally is one of the world’s leading and long-standing luxury brands and puts 388 George Street on the map as a premium retail destination. We are proud to showcase one of the most sought-after brands in the world,” continued Poljak.

Founded in Schonenwerd, Switzerland in 1851 by brothers Carl Franz Bally and Fritz Bally, the namesake Bally is today owned by JAB Holding Company and is headquartered in Caslano, Switzerland.

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The luxury footwear and accessories label has been under new leadership since May 2019, with the promotion of its chief operations officer, Nicolas Girotto, to the role of CEO. Frédéric de Narp, who had led the company since 2013, took on the new post of vice-president.