balabala, children’s fashion and lifestyle brand, celebrated the opening of its fifth Hong Kong store on 24th September, located at the shopping hot spot Harbour City in Tsim Sha Tsui.
Besides Mr. Eric Lee, Senior Brand Manager of balabala Hong Kong, many distinguished guests attended the Grand Opening as well as ribbon cutting ceremony, including Mr Robert Tam, Director, Consumer Products, The Walt Disney Company (Hong Kong) Limited, celebrity Ms. Grace Chan and balabala VIP member Ms. Yuen, along with Ms. Sarah Song as the hostess and amongst others. This brand new shop provides a one-stop shopping experience for the customers.
With a wide range of products covering clothes, shoes, accessories, lifestyle and household products, balabala caters for children between newborn and 14 years old. Different styles like sporty look, casual/chic look are available in this one-stop retail space. This fall winter, balabala collaborates with Disney to launch Marvel and Frozen collections. The brand also teamed up with Sesame Street. Putting on the corresponding collection, children can imagine themselves as superheroes or princesses with magic.
Featuring balabala’s iconic yellow, the 1,000 square feet new store creates a bright and fresh ambience. Large digital screens are set on both sides of the shopfront to showcase balabala’s latest products and information. After walking through the yellow arch, guests enter a fun and welcoming childish world.
The new shop is divided into different sections according to ages and genders. Each section displays a full collection of apparels and accessories, aiming to provide a convenient shopping environment for the customers. The new shop advocates balabala’s brand concept of “Same Childhood, Different Style” providing fashionable and affordable products suitable for different occasions and activities.
balabala keeps up with the latest fashion trends. Its official online store www.balabala.com.hk provides a seamless online shopping experience for its customers. With products being updated regularly and online exclusive, balabala is bringing convenience and surprises to customers.
To celebrate its new store opening, balabala is launching a series of sales incentives until 7th October, including promotional discounts, cash coupons and free gifts.