Retail in Asia


Audemars Piguet opens second AP House in Hong Kong

Swiss Haute Horlogerie manufacturer Audemars Piguet opened Hong Kong’s second AP House in K11 MUSEA on the Kowloon Peninsula on 11th January. The new AP house complements the first one opened at H Queen’s in the heart of the Central business district in 2018. 

SEE ALSO: Audemars Piguet opens a new AP House in Shanghai

The new 186 square-metre AP House features a façade with liquid steel panels in a gold shade. Stepping inside, customers are welcomed in a foyer designed like a small gallery featuring a velvet padded and textured wallcovering. Boasting an abundance of greenery, the lounge’s interior interweaves vernacular influences with the brand’s contemporary styling.

The focal point of the AP House is a central feature bar with design elements that pay tribute to Chinese culture. The contemporary interior design is also complemented with a selection of artworks by prominent artists, sculptors and photographers, with some documenting the city’s evolution. The space also features a 74 square-metre open terrace with view of Victoria Harbour.

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“We are excited to introduce a second AP House to Hong Kong so as to bring the brand’s renowned hospitality to both sides of the iconic Victoria Harbour and continue to offer unique experiences to AP lovers,” said Peggy Hu, chief executive officer, Greater China.