In Markets

ARKET opens first store in China

ARKET

Nordic lifestyle brand ARKET will be opening a new flagship store in mainland China’s capital of Beijing in autumn 2021.

SEE ALSO : ARKET to open store in Korea

The new store is ARKET’s first physical location in China, following the launch of a digital store on Tmall last August as well as a WeChat Mini Program store earlier this year.

Based in Stockholm, ARKET is a modern-day market and lifestyle destination offering essential products for men, women, children and the home, as well as a New Nordic vegetarian café. With the opening of the new Beijing location, all ARKET concepts and collections will be available on the Chinese market.

“We are incredibly happy to announce our upcoming opening in Beijing and we are looking forward to finally meeting our many Chinese customers in person. The new store gives us an opportunity to welcome people into our world and invite them to experience the rich diversity of our collections – from beautifully-made fabrics and fashion designs to nature-inspired interiors, sustainable childrenswear and contemporary Swedish cuisine,” said Pernilla Wohlfahrt, Managing Director ARKET.

The men’s and women’s departments combine a foundation of effortless wardrobe staples with seasonal fashion drops capturing current trends and cultural expressions. The collections are carefully made to leave a lighter footprint and intended to be used and loved for a long time.

ARKET café will be located inside the store and serves as a space to slow down and enjoy the everyday with all senses. The vegetarian menu focuses on seasonal ingredients and consciously combines traditional Nordic flavours with influences from around the world.

SEE ALSO : What’s happening in China’s commercial sector?

The wide assortment of fashion, food, scents, beauty and functional home items is curated to simplify good choices and provide inspiration for a more beautiful everyday life.

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