Retail in Asia

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Apple opens online store in Vietnam

U.S. tech giant Apple Inc. announced on Wednesday the expansion of its Apple store online into Vietnam, a move which allows customers throughout the country to shop direct with Apple for the first time.

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“Customers are always at the center of everything we do, and we’re thrilled to bring the Apple Store online to Vietnam,” said Deirdre O’Brien, Apple’s senior vice president of retail.

“With today’s expansion, we’re proud to offer customers an incredible new way to discover and shop for our amazing products and services, connect with our knowledgeable team members, and experience the best of Apple.”

Vietnamese locals can access the online store to purchase products like iPhone 14, AirPods Pro, and more.

Along with the online store experience comes online support and other services. Customers can order products from Apple, get AppleCare, talk to a specialist, and use Apple’s cloud services to get everything up and running.

Customers also have the option of setting up 24-month payment plans via MoMo.

The company did not announced if the online store in Vietnam would foreshadow a first physical store for the brand in the Southeast Asian market.