Following the success of the ‘I Am A Plastic Bag’ launch in 2020, Anya Hindmarch continues the campaign with the launch of an ‘I Am A Plastic Bag pop-up store in Landmark, Hong Kong.
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The pop-up store presents an edit of the collection including totes featuring the ‘I Am A Plastic Bag’ motif along with a selection of SLG’s including phone pouches and card cases. New season styles also launches early and include mini versions of the tote and new rainbow print designs.
The concept store also offers the personalisation service on plain totes in two sizes allowing customers to monogram with up to three initials.
For the launch Anya Hindmarch have partnered with V Cycle, a local NGO dedicated to solve the issue of ecological pollution and poverty in Hong Kong. For each plastic water bottle that is collected and recycled at the store, Anya Hindmarch will donate US$0.6 to V Cycle.
A unique retail experience, the ‘I Am A Plastic Bag’ pop-up store launches at Landmark in Hong Kong on 28th April for 12 months in partnership with Bluebell Group, which is the partner of choice for the market.