Chinese sportswear company ANTA and Hyatt Hotels Corporation announced plans for the world’s first FILA-branded hotel in Shanghai, China. Dubbed the FILA HOUSE Shanghai, the new project marks the first time FILA China is extending its brand into the lifestyle hotel space. With this new development, FILA HOUSE Shanghai joins the JdV by Hyatt portfolio.
Embracing the brand’s namesake (joie de vivre), the JdV by Hyatt brand offers a collection of independent properties that are true reflections of the urban neighborhoods they call home, inviting guests and locals alike to connect and celebrate the joy of life while unwinding in spaces designed with distinctive personality. This, together with the FILA brand’s free-spirited attitude and legacy of style designed for life in motion, will create a one-of-a-kind experience that appeals to today’s young travelers seeking to live in the moment.
“We are thrilled to be working with ANTA Group and FILA China to develop the first FILA HOUSE hotel in the world. We look forward to welcoming guests, locals and a new generation of FILA fans with the JdV by Hyatt brand’s inclusive, heartfelt and joy-driven service,” said Stephen Ho, president of growth and operations, Asia Pacific for Hyatt.
“We are excited to be collaborating with Hyatt on the world’s first FILA-branded lifestyle hotel. Not only will the hotel be a unique expression of FILA’s history, culture, products and fashion trends, we believe that the young-at-heart JdV by Hyatt brand experience will be a fitting reflection of FIL’s spirit of vitality,” said Brian Yiu, CEO of FILA China.
FILA HOUSE Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District, an area that is fast establishing itself as a centre of Shanghai international trade. Located across five independent buildings, housing headquarter office, shops, food and beverage outlets, the eco-friendly headquarters complex is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel. The complex, including FILA HOUSE Shanghai, is expected to open by 2024.