French brand Ami Paris plans to showcase its men’s and women’s autumn 2024 collection on April 10 in Suzhou, China, the latest international luxury brand to stage a live show in Greater China.
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Taking place at sundown at the Xiangmen Ancient Wall, the Ami show will be a repeat of its Parish Fashion Week runway show in January. It is the second time the Parisian brand has selected China for a repeat show, after staging its spring 2020 show during Shanghai Fashion Week in 2019.
“Since our inception, China has played a pivotal role in Ami’s history and success story. In 2019, Shanghai hosted Ami’s first overseas fashion show,” said Alexandre Mattiussi, explaining that “it was only natural for us to organise a replica of the Fall/Winter 2024 fashion show in China.”
The Ami show also comes on the back of the opening of a boutique in Suzhou last November, which serves as its 18th stores in China.
Spanning 322 square metres, the new retail space is situated at 1 Cang Street, located within Suzhou’s bustling Gusu district, some 100 kilometres west of Shanghai.
Founded in 2011 by French fashion designer Alexandre Mattiussi, Ami opened its first store in Hong Kong in 2015, followed by its first store opening in Beijing in 2018.
In 2021, Shanghai-based venture capital firm Sequoia Capital China acquired a majority stake in the company, which has lead to expansion across the globe, including Asia. Today, it is present in 11 cities across Greater China.
More recently, November saw Ami open a pop-up store and three ephemeral cafes across Beijing, Shanghai, and Chengdu.
The Ami Suzhou show news comes after Louis Vuitton said it is taking its ‘Voyager’ fashion show to Shanghai this April. Last April, Louis Vuitton held its first pre-fall show in the Korean capital, Seoul, along the Jamsugyo Bridge, on Hangang River.