Retail in Asia

In Markets

American Eagle and Aerie open store in Central, Hong Kong

American Eagle Outfitters, Inc. secured a prime space in Central for the American Eagle and Aerie brands’ first flagship street shop in Hong Kong.

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The new space, comprising shop No. 1 of the G/F, retail 1 of 1/F and retail 3 on 2/F of LHT Tower on No.31 Queen’s Road Central, amounts to 7,158 sq. ft. American Eagle has been a part of Hong Kong’s fashion market since 2011, and the new flagship street store will also introduce intimate apparel and lifestyle brand Aerie.

“We are very excited about our next chapter of growth story in Hong Kong. The new lease in LHT Tower underscores our commitment and confidence in the Hong Kong retail market. Since we established our brand presence in Hong Kong in 2011, our products have resonated with the local fashion-conscious customer. As a leading global specialty retailer, we are thrilled to be opening our high-street beacon store at the heart of Hong Kong’s CBD to support our omni-business model. The new American Eagle store allows us to connect with our customer through an elevated in-store shopping experience while introducing local shoppers to the incredibly popular Aerie brand,” said Andrew Mclean, Chief Commercial Officer at ‎American Eagle.

In addition to the new flagship store, American Eagle has nine brick-and-mortar stores across Hong Kong.

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The new flagship store on No.31 Queen’s Road Central will house both brands – the 1st Aerie store in HK and also an American Eagle store and it is due to open in June 2021.