French outdoor lifestyle apparel brand AIGLE brings its new store concept to Asia with the opening of a pop-up store in Hong Kong, featuring sustainable material and a collection demonstrating its commitment to green fashion.
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Located in Fashion Walk in Causeway Bay, the new pop-up store is based on the latest store concept, ‘ÉLÉMENTS’ which was unveiled in Paris, France in June 2021.
Setting apart from the traditional aesthetics of other branches, the store comes with a minimalist and modern interior featuring cement grey, cream white and hues of natural wood, complemented by eco-conscious design elements such as sustainable fine-grain wood and natural stone decor to highlight the textures and style of the entire store.
Adhering to the environmental preservation concept at its Parisian concept store, the Hong Kong pop-up store has also made use of a number of eco-friendly displays (mannequins, cloth hangers, display bricks, etc made from recycled materials) and a green installation in ensuring customers are immersed in a green living ambiance.
Taking advantage of the expansive space, each product category has a dedicated area: menswear, womenswear and childrenswear, along with a shoe section featuring a miniature rubber forest exclusive to the pop-up. Handcrafted rubber boots, AIGLE signature products, are displayed on a feature wall using recyclable materials from discarded waste such as rubber tires.
AIGLE has long regarded sustainable development as one of its core values. Last year in France, the brand officially registered as a Purpose Driven company, sealing its commitment to make fashion sustainable and responsible by signing various charters in the textile industry and supporting conservation organisations through joint initiatives.
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In addition to the pop-up opening, AIGLE launched its FW21 Capsule Collection, ICONICITY, at six of its stores across Hong Kong and online. AIGLE reported that 43 percent of the FW21 global collection is made using sustainable and environmental-friendly materials.