Retail in Asia


adidas opens new concept store in Indonesia

adidas’ new concept store, Stadium 2.1, opened its door in West Mall, Grand Indonesia on 14th October. Inspired by a sports stadium that can accommodate a variety of sports, the 678 square meter store is adidas’ largest store in Indonesia.

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This new concept store caters to sports and lifestyle enthusiasts. Customers can find sports products ranging from training to sportswear, running, soccer and basketball. The shop also boasts a complete children’s collection. There is also a printing corner area where customers can personalise their adidas clothing collection

Through this store, adidas wants to encourage Indonesians to embark on a sports journey to maintain their health, especially in challenging times.

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“We believe that the opening of the largest adidas store in Indonesia will be able to meet more of the needs of the Indonesian people, especially those who like sports and lifestyles,” said Benjamin Handradjasa, President Director of adidas Indonesia, at the opening of the adidas Grand Indonesia Store.