On 24th February, British streetwear brand A Cold Wall (ACW) has opened its first physical store in Korea in partnership with Korean distributor Modern Works. The opening of its first shop-in-shop in Hyundai Coex department store was quickly followed by the opening of a second shop-in-shop in Lotte Department Store, Jamsil, early March.
Located on the third floor of Hyundai COEX, part of the Seoul department store’s ‘International Designer Boutique’ division, the inaugural store-in-store measures 60 square metres. The second store, a 53-square-metre shop, is located on the fourth floor of Lotte department stores’ in the city’s Jamsil district and is part of the men’s department.
The retail opening comes on the back of ACW’s partnering with Korean fashion distributor Modern Works in 2021.
In keeping with the label’s fundamental tenets of culture and community, Samuel Ross, the brand’s founder and designer, seeks to offer Korea’s engaged and informed audience a truly immersive entry into the ACW universe, said the brand in a press release.
In a colour palette of monochrome grey and white with neon orange licks, the stores offer Korean consumers an expansive selection of ACW clothing, accessories and exclusive product.