Retail in Asia

In Markets

7-Eleven opens first store in Laos

U.S.-based convenience store giant 7-Eleven has opened its first store in Laos, in the southeast Asian nation’s capital city, Vientiane.

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Located on Souphanouvong Avenue, the debut 7-Eleven Laos store features 7-Eleven’s signature retail design and serves a variety of international products and beverages – including bean-to-cup coffee, Slurpee drinks and Big Gulp drinks. Locals can also expect hamburgers, toasted sandwiches, and freshly baked bread, as well as typical Laotian meals to purchase.

7-Eleven is entering the Laos market via CP ALL Laos, a master franchisee of 7-Eleven International LLC.

The franchise operator chose Vientiane, the capital and largest city of Laos, as its experiencing significant economic growth and surge in tourism following the opening of the Laos-China Railway high-speed train.

“With its thriving economy and growing population, Laos offers an excellent environment for 7‑Eleven’s first retail venture in the region,” said 7-Eleven International co-CEO’s Shin Abe and Ken Wakabayashi.

“Our entrance into the country brings Laotian customers a one-stop-shop solution with quality fresh food and convenience needs, via a store format not currently prevalent in the market. The store opening in Laos marks the 20th country and region for 7-Eleven. We are excited to continue to provide citizens and tourists alike with world-class convenience.”

CP ALL Laos is a subsidiary of CP All Public Company Limited, which operates more than 14,000 7-Eleven stores in Thailand and Cambodia and is one of the largest 7-Eleven licensees.

Looking ahead, CP ALL Laos plans to expand stores throughout the country, starting with the Vientiane metropolitan area.

7‑Eleven International LLC master franchises and licenses more than 46,000 stores in 16 countries and regions. Globally, the 7-Eleven trademark is represented in over 84,000 stores.