Retail in Asia

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6IXTY8IGHT opens two stores in Singapore

6ixty8ight singapore

International fashion lingerie label 6IXTY8IGHT is opening its second and third stores in Singapore at Bugis Junction and Tampines 1 on 24 November and 1 December 2018 respectively, hot on the heels of the opening of its first boutique at VivoCity a mere four months ago, in July. All local stores mark the first three boutiques for the brand in Southeast Asia.

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6IXTY8IGHT’s rapid expansion in Singapore is testament to the overwhelming popularity of the brand’s signature fun, comfy loungewear and lingerie for young women at pocket-friendly prices, designed specifically for the Asian female figure.

At 340m2, the Bugis Junction store will be the largest for the brand in Singapore, with the Tampines 1 store following a close second at 270m2.

Both retail stores will feature similar interiors, splashed in 6IXTY8IGHT’S signature pink hue that celebrates the spirit of the 6IXTY8IGHT girl: playful, cheeky and cool.

Neon signs featuring fun confectionary-themed motifs and tongue-in-cheek quotes such as “We are serious about FUN” and “Sweet as Sugar, Hard as Ice” decorate the walls to create a cheerful and girly shopping ambience.

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Customers can look forward to the full range of lingerie, nightwear, loungewear, clothing and accessories at both stores, in addition to pockets of eye-catching spaces for that perfect selfie.

Bubblegum pink fitting rooms with neon signs and furry seats at both locations complete this girly shopping paradise.