Retail in Asia


6IXTY8IGHT launches store on Tmall Hong Kong


Asia-based fashion lingerie label 6IXTY8IGHT launched new flagship store on Tmall Hong Kong, the new B2C platform of the Alibaba Group set up in May 2021, offering local and foreign brands popular in the city and available through the Taobao mobile app.

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In a recent interview with Tmall Hong Kong, Chief Operating Officer of 6IXTY8IGHT, Lander Isasi says, “Through Tmall Hong Kong platform, we would be able to better understand our customers through different matrix and to formulate more personalised product and styling suggestions based on their preference… we can enhance the online shopping experience for our customers by providing them different types of brand content and special promotions on Tmall Hong Kong platform.”

Source: 6IXTY8IGHT

6IXTY8IGHT Tmall Hong Kong flagship store offers customers in the upcoming 99 Mega Sale promotion with up to 50 percent off selected products during 1st – 5th Sept and 9th – 11th Sept 2021.

Launched in 2002, 6IXTY8IGHT is renowned for fun, youthful and casual outfits for Gen Z and Millennial women at pocket-friendly prices. 6IXTY8IGHT focuses on bringing a wide range of value-for-money lingerie, complementary sleepwear and everyday staples designed for Asian-women figures and making them available to more customers by providing them a seamless omni-channel experience.

SEE ALSO : 6IXTY8IGHT opens sixth store in Japan

With more than 300 stores across China, Hong Kong, Macau, Taiwan, South Korea, Singapore, Malaysia and Japan, the brand continues to strive for the best customer experience of connected and unified retail across online and offline channels.