Retail in Asia


6IXTY8IGHT expands to Middle East with the launch on Namshi


Asia-based fashion lingerie label 6IXTY8IGHT continue to strive for making its collections available to more customers via e-commerce and brick-and-mortar stores expansion.

SEE ALSO : 6IXTY8IGHT launches store on Tmall Hong Kong

In August 2021, the brand has taken the first step outside Asia by making inroad to the Middle East with the launch on Namshi, the fashion e-commerce in the region.

Young, fun and original, Namshi is one of the favourite online shopping destinations for fashion- conscious 20’s year-old customers in the Middle East. Namshi offers a wide range of aspirational yet accessible product selection, huge choice of brands and authentically urban aesthetic. 6IXTY8IGHT sees the customer base and product preference in common with Namshi, and take this partnership as a strategic expansion outside Asia and reaching new customers on a global scale.

Launched in 2002, 6IXTY8IGHT is renowned for fun, youthful and casual outfits for Gen-Z and Millennial women at pocket-friendly prices. The brand focuses on bringing a wide range of value-for-money lingerie, complementary sleepwear and everyday staples.

SEE ALSO : 6IXTY8IGHT opens sixth store in Japan

6IXTY8IGHT is also committed to offering comfort and quality to the customers by continue to introduce the use of soft cotton and TENCEL™ Modal fibers across the lingerie and homewear collections, which bring multiple benefits to the garments, such as enhanced breathability, exquisite softness, and colour retention. From wireless bralettes to t-shirt bras, or from sleep dresses to loungewear sets, 6IXTY8IGHT lingerie and homewear collections are infused with styles and comfort.