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6IXTY8IGHT expands online presence in Japan


Asia-based fashion lingerie label 6IXTY8IGHT is launching online stores on Shoplist, Locondo and Amazon Japan in Q4 2021.

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6IXTY8IGHT regards the partnership with these Japanese e-commerce platforms as a key part of its business growth strategy to make the brand more locally relevant. The launch on Amazon Japan in particular is 6IXTY8IGHT’s first debut on Amazon in any country. It represents a great opportunity for the brand to launch in other countries where Amazon is present.

Launched in 2002, 6IXTY8IGHT is renowned for fun, youthful and casual outfits for Gen Z and Millennial women at pocket-friendly prices. The brand focuses on bringing a wide range of value-for-money lingerie, complementary sleepwear and everyday staples designed for Asian-women figures.

6IXTY8IGHT is also committed to offering comfort and quality to the customers by continue to introduce the use of soft cotton and TENCEL™ Modal fibers across the lingerie and homewear collections, which bring multiple benefits to the garments, such as enhanced breathability, softness and colour retention.

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Customer can start shopping 6IXTY8IGHT collections on Shoplist and Amazon Japan from mid-October, and on Locondo from mid-November this year.