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IKEA’s Indonesia bid should be seen as a challenge, says local designer – Retail in Asia

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IKEA’s Indonesia bid should be seen as a challenge, says local designer

Swedish home products company IKEA’s bid to enter the Indonesian market in 2014 has to be seen as a challenge by local furniture players, a designer says.

Alun-Alun Indonesia designer Pincky S.R. Sudarman said that IKEA’s presence in the country should to advance the local furniture industry.

"It is understandable that [the local furniture industry] is worried that IKEA will absorb the local market. The most important thing is that IKEA should also consider local designers [to work together with]," Pincky said, as quoted by kompas.com on Wednesday.