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IKEA stares at trademark hurdle – Retail in Asia

Retail in Asia

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IKEA stares at trademark hurdle

Securing the regulatory go-ahead from the government may not be the only challenge before Swedish furniture major IKEA in opening retail outlets under its globally recognised brand. It is likely to face another hurdle, one related to the trademark of brand IKEA.

Three Indian companies registered with the Registrar of Companies (RoC) use the same brand name. IKEA Home Décor Private Ltd., which manufactures and sells furniture in India, also has the trademark registration for the IKEA brand in India. Though two other companies, Hyderabad-based IKEA Constructions Private Limited (incorporated in June 2005) and Chennai-based IKEA Furniture Private Ltd. (incorporated in June 1997) also use the IKEA brand, these companies are dormant, according to RoC data.