Retail in Asia


IKEA opens pop-up store in Hong Kong

Global ready-to-assemble furniture retailer IKEA has opened a pop up store in K11 Art Mall on 20th May as a prelude for the official store opening in the shopping mall in August. The new store concept is “Healthy and Sustainable Living”, in the hopes of introducing the city to a Swedish-style green living experience.

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The “IKEA Tsim Sha Tsui Pop up” is located directly outside of the new aforementioned space. It features a variety of furniture and home furnishing products that fulfill the ideas of green, low-carbon, and sustainable development, allowing clients to live green in a holistic way and experience sustainable consumption patterns.

The pop-up displays a variety of environmentally friendly products with thorough product information for shoppers to understand their consumption better and be more environmentally conscientious. In July, the pop-up store will shift its concept, introducing a collection of summer bedroom furniture and home office equipment made of recycled or recyclable materials.

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The pop-up store is expected to run until late July, just in time to welcome the opening of the adjacent 15,000 square feet space.