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How the Chinese middle classes are becoming foodies and culture junkies

 A report on consumer trends in China for the coming year suggests the country’s growing middles classes will be spending their money on leisure activities, travelling and gourmet food.

Nostalgia will also influence their purchases, along with increased spending on the old and very young, according to the report by business consultancies MEC and CIC.

The data relies on consumer research along with online trends. More than 50 trend scouts collated the data into 25 trends that were then ranked by 1,200 consumers in 12 Chinese cities. Desk research further validated the top 10 trends, which were run through databases on consumption and media habits.

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