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Honda to boost presence in Asia without tie ups with rival automakers

Honda Motor Company will steer clear of cooperating with rival automakers as it seeks to boost its presence in Asia, defying a resurgent trend towards tie-ups in the industry, said head of Honda’s Asia & Oceania operations Fumihiko Ike.

He said Japan’s number 2 carmaker would shun partnerships with other automakers after its past experience with a short-lived capital tie-up with Britain’s Rover in the 1990s and more recently, an engine supply deal with General Motors.

"In reality making cars isn’t that simple. It’s very difficult for two companies to work together towards a common goal. On paper you might end up with the volumes, but in other ways you get huge inefficiencies," Ike says.