Retail in Asia

In Shops launches small-order online transactions

The Hong Kong Trade Development Council (HKTDC) has launched its Small-Order Zone Online Transaction Platform, which enables buyers and suppliers to trade directly over the Internet.

“With the small-quantity sourcing model being an unstoppable trend and with online shopping now raging across the planet, we are proud to launch the Small-Order Zone Online Transaction Platform which further facilitates SMEs in international trade through e-commerce,” said HKTDC Deputy Executive Director Benjamin Chau. “Refining the online transaction process helps suppliers overcome geographical hurdles to doing business so that the complicated process of foreign trade can be obviated and more deals can be realised.”

The HKTDC has also partnered with Hong Kong Post to offer postage rebates, helping SMEs embrace e-commerce opportunities.

By providing a four-in-one platform comprising a trade portal, trade fairs, trade publications and mobile apps, the HKTDC helps SMEs capture business opportunities effectively and efficiently. Suppliers, with the support of physical trade fairs, can take advantage of the O2O (online-to-offline) model to win buyer confidence and strengthen their marketing efforts.

Postmaster General, Mrs Ting, said the new Small-Order Zone Online Transaction Platform developed by HKTDC facilitates local SMEs to reach the global online buyers in the world of e-commerce.

In addition to launching the new transaction platform, the HKTDC has also entered into strategic partnership with more than 20 renowned Hong Kong brands to launch a dedicated “Brand Name Section” on These include jewellery brands Chow Tai Fook, IAD Jewellery, Leo Diamond and MaBelle; watch brands Guy Laroche, Nanoblock, o.d.m. and ZERONE; gifts and houseware brands A-Fontane, G.O.D, Kinox, nu design, PO: and Red A; fashion brands Michele Rene, Salad and TOUGH; electronics brands German Pool and Oregon Scientific; toy brands Adamo 3D, B. Duck, Colour Rich, Dino Horizons and Silverlit.