The marketing team at local high-fashion retailer Joyce is known for its creative choice of locations for previewing clothing collections.
The team transformed the old neighbourhood of Tai Ping Shan Street in Sheung Wan during the spring-summer season into a stylish destination for fashion fans. For the autumn-winter season, Joyce chose another unexpected location.
North Point’s home of Cantonese opera, the Sunbeam Theatre, was rented for the two-day fashion preview last week.
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(Source: scmp.com)