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HK’s ad spending reaches record high – Retail in Asia

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HK’s ad spending reaches record high

Spending on advertising in Hong Kong reached a record high over the past two months, boosted by increased marketing campaigns for cosmetics and electronics brands popular with shoppers from mainland China.

Media-monitoring firm admanGo on Tuesday reported combined advertising expenditure in January and last month rose 12 percent to HKD5.5 billion (USD708.31m) from last year.