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Helmut Lang names Peter Do creative director

French fashion house Helmut Lange announced on May 10 the appointment of Peter Do to the role of creative director, effective May 15.

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Do will oversee all creative responsibilities for women’s and men’s collections at Helmut Lang. His debut spring/summer 2024 collection will be presented during New York Fashion Week in September, according to a press release.

The Vietnam-born, U.S-based will work from the Helmut Lang design studio located at Fast Retailing’s Design and Innovation Center in New York City and will report to Helmut Lang’s chief executive officer, Dinesh Tandon.

A budding fashion designer, Do studied fashion design at the Fashion Institute of Technology in New York City and was the recipient of the inaugural 2014 LVMH Graduate Prize. Upon graduation, he worked in the ready-to-wear atelier at Celine and then at Derek Lam, before launching his own namesake brand in 2018, which he will continue to helm in unison with his role at Helmut Lang.

“We are thrilled to have Peter Do join Helmut Lang as creative director,” said Tandon. “His clear and innovative approach to design very much aligns with the brand’s ethos and heritage. His experience with luxury fashion houses and his acclaimed eponymous label make him a natural choice for this role.”

The house of Helmut Lang was founded in 1986 in Paris, France, and was owned by the Prada Group between 1999 and 2006. It was then picked up by Link Theory Holdings, which was acquired by Fast Retailing in 2009, becoming its subsidiary. The namesake designer Lang stopped designing fashion shortly before the acquisition.

“No one embodied radical thinking more definitively than Helmut Lang. It is my deep honor to be entrusted with ushering in the next chapter of Helmut Lang‘s legacy,” said Do.

“I am excited to learn from the foundations this house stands on and to continue creating new, energetic clothes that inspire people to challenge their understanding of what is possible when it comes to expressing their individuality.”