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Group buying novelty wears off

There are only so many sets of cheap sheets and discounted gadgets the Australian public can buy.

The latest figures from Quantium – the online retail consultants who analyse National Australia Bank’s credit and debit card database on an anonymous basis – show February’s group buying activity down 34 percent from the August peak.

Yes, February activity did pick up from January, but the rate of growth was slower than in the same month last year. Most notably, Quantium’s group buying index has been falling while online retailing overall continues to grow apace.