Retail in Asia

In Trends

Google’s Nexus One shifts market

Google is taking two dramatic steps to try to catapult devices using its Android mobile operating system into stronger competition with Apple’s iPhone and Research in Motion’s BlackBerry in the battle for supremacy in the super-smart-phone category.

Google will offer its Nexus One smart phone directly to consumers, unlocked, via the web and will also invite multiple carriers to compete to sell service plans and subsidised versions of the hardware.