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Google seeks user “love”

Google, the online giant, is seeking to secure "great love" among consumers by delivering products and experiences which are integral to their everyday lives.

In a letter to investors, Larry Page, the organisation’s chief executive, outlined the core objective of forming an emotional bond with the internet audience.

"We have always wanted Google to be a company that is deserving of great love. But we recognise this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind," he said.