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Goat to get into apparel, accessories


Luxury sneaker platform Goat announced its plans to expand into apparel and accessories, offering more product categories to its millions of users across the globe.

SEE ALSO : Goat launches a try-on feature on app

Joining Goat’s current range of contemporary and luxury sneakers, the new range of apparel and accessories are now available on Goat’s iOS and Android apps.

The newly added fashion and accessories are “coming soon” to and its WeChat Mini Program in China, Goat added.

“When we first launched Goat we focused only on sneakers to ensure we provided the best experience for our customers,” said Eddy Lu, co-founder and CEO of Goat Group.

“Paramount to that was our authentication, product depth and discovery journey. Without these pillars, we would not be able to offer the experience we believe is necessary for someone to find a style that embraces their uniqueness and self expression,” added Lu.

The fashion and accessories brand portfolio includes contemporary labels Acne Studios and Maison Margiela; streetwear labels Off-White and Stussy; as well as luxury labels Gucci and Saint Laurent, among others.

The company has added over 50 new brands to its product catalogue with additional coming before the end of the year, Goat added.

“We are only in the infant stages of apparel on Goat. We are starting with the primary market, but we have plans for resale expansion. We believe in this immense opportunity and are optimally positioned to work with the best brands to tell their stories from the past, present and future.” said Daishin Sugano, co-founder and chief product officer of Goat Group.

The news comes on the back of Goat’s new Try-On feature, released earlier in the month. As part of the app, the try-on uses AR technology to allow users to see what they would look like wearing rare and exclusive sneakers.

SEE ALSO : U.S. sneaker resale platform Goat makes China debut

Founded in 2015 by Sugano and Lu, Los Angeles-based Goat sells sneakers, streetwear and accessories online, from a range of contemporary brands and luxury labels. The platform boasts 20 million members and reaches shoppers in some 164 countries.