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Global hoteliers target powerhouse Chinese travelers – Retail in Asia

Retail in Asia

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Global hoteliers target powerhouse Chinese travelers

UK-based InterContinental Hotels Group and Paris-based Accor SA are leading a trend in international hotel management to capture the surging number of Chinese who have caught the travel bug.

Global hospitality companies that came to the mainland decades ago to serve mainly foreign tourists are now switching gears as China tourists become a powerhouse in the industry.

"We’ve seen this trend in the hotel industry, and more international players are going to follow suit," said Lily Ng, Executive Vice President of Jones Lang LaSalle Hotels. "No one should expect success in China without truly understanding the needs of local people."